Thursday, 9 September 2004
Well, That's Settled Then
McDonald's France, in their untiring efforts to repackage the same food so as to hold their customers in thrall, have set into motion their latest promotional juggernaut. It's called "Road to America 2" (apparently the second appearance of this English-monikered sandwich series).
The five variations on the burger-bun-sauce-cheese staple include State names that evoke the brash and/or frontier mystery that is the United States, such as Arizona, Texas, and New York. Less at home in that list are "Mexico" and "Canada."
This leads me to one of two conclusions: That in my absence, the U.S. has launched successful campaigns on its neighbors in some 21st century Manifest Destiny. Or, more plausibly, that George Bush is trying to make up for lost time, becoming a truly international leader by serving as McDonald's menu consultant.
Comments
Strictly speaking Canada and Mexico are part of North America and although they do not fit the list as well as say Manitoba or Chiapas would....