Saturday, 7 May 2005
Mirrors Within Mirrors
Living and shopping, as I do, in a clothing-centric neighborhood, I see plenty of window displays. One that I see often, but for get to write about just often, is what I saw again today.
On my way to Picard, source of my frozen goodies, I pass by a mannequin store. So, here is a place that whose window displays are made entirely of the props. What you normally see as support for the product, what usually fills in the blanks and is meant to fade into the background, takes center stage at this store.
I don't know, I think it's oddly cool. Maybe it's odd of me (and certainly not cool) to think of it as "oddly cool," but there you go.
It's food for thought, an appealing way to occupy my mind as I shop for meals for my body. Here is a meta-sales display: the product that is sold is being used as the prop to provide a context for the product.
In other words, there is no background prop. The medium is the message, the supporting character is the star - and vice-versa. In the words of a child, there is no spoon.
And we pass by, separated from this meta microcosm by only a sheet of glass.